A Quick Guide to Measuring Your ROI for Social Media Campaigns

Do you aim to build brand awareness or driving revenue is your major goal? This question might seem insignificant, but the differentiation will determine your definition of social media success. If your aim is to generate sales, you must connect your conversion goals with a dollar value, in order to better understand how your social media campaigns are affecting your bottom line. You can seek the assistance of a digital marketing agency for identifying the KPIs.


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